Vita Vitae is inspired by the circular beauty model: innovative and sustainable beauty products, made with ingredients entirely obtained from recyclable raw materials. Our goal is to merge sustainability, research and quality of excellence. We study production systems that optimize the effectiveness of our active ingredients. We are committed to an ideal of sustainable beauty: one that takes care of your skin and respect our planet. From our fine wine production we realized that the waste produced could have been used for our project which helps to reduce the carbon footprints of our vineyards. We are doing more with less.
What is Circular Beauty?
A sustainable model that creates a virtuous circle: producing, reusing, recycling, extending the life of the product and enhancing the raw materials. This is the philosophy that Vita Vitae embraces by proposing a new approach to beauty with innovative high-performance formulations, recyclable packaging and in greater balance with the ecosystem.
#VITAVITAEBEAUTY
It is from the passion for the fruits of their land that the two brothers Carlo Alberto and Veronica have created the Vita Vitae Beauty brand, a combination of Life and Purity.
“For some years we have been talking about creating our brand and thus combining the passion and history of our family, which, for generations, has been involved in the production of wine, with our passion for skincare. And it is precisely in 2020, at the beginning of the pandemic, that we decided to make the most out of the lockdown, roll up our sleeves and join forces by creating a brand that was the symbol of our brotherly bond and the love that binds us to our territory in the border between Friuli VG and Veneto.
It says: “it takes two flints to make a fire” And so Vita Vitae was born. Animated by the desire to create effective, natural and safe products, which respond to the current needs of the skin, increasingly exposed to climate change, external aggressors, urban pollution and stress. For this reason, Vita Vitae Beauty has studied innovative, high-performing and anti-pollution formulas, able to make the most of the organic and natural benefits of 100% Italian grapes as well as our APV complex.”
VITA VITAE FOUNDER
VERONICA @VEROMACCA
CARLO ALBERTO @CARLOALBERTO.MR
Our Values
We have entrusted the synthesis of our philosophy to heraldry. In our crest, each figure has a precise meaning.
The Lion represents pride in what we do, but also the ambition to make you feel strong and untouchable. The Eagle is the careful keeper who flies over our land: to the northeast over the Alps and to the south towards the Adriatic Sea. Here along the banks of the Livenza river, we take care of the centuries-old vines, from which we obtain the precious Aurovitina Pro Vitis Complex. The Fire is the passion that warms the soul of each of our products. The Dog is the promise of a faithful and cruelty-free brand, which respectfully defends its environment.