APV Complex & Circular Beauty

Vita Vitae is a project that encompasses the environmental passion of two siblings: Veronica and Carlo Alberto. Their vision: to give new life to the pomace produced by pressing the grapes with which the family creates excellent wines. A raw ingredient of absolute excellence that preserves the natural, aromatic and nutritional principles that have made their vineyards famous. From here Aurovitina Pro Vitis is extracted, the exclusive elixir of the Vita Vitae cosmetics line.
This line was born from the desire to put into circulation a new synergy between nature and science. It is a holistic approach to beauty that offers high-performance cosmetic formulations in which the balance of the skin ecosystem is a reflection of the environmental one. A way of taking care while taking care of the planet.

“TODAY, BEAUTY AND SELF-CARE IS AN INCREASINGLY HOLISTIC CHOICE. PERSONAL WELL-BEING, RESPECT FOR THE ENVIRONMENT AND HARMONY WITH NATURE ARE DEEP AND ESSENTIAL NEEDS FOR THE CONSCIENTIOUS BUYER OF TODAY. TODAY THE REAL COSMETICS IS TO INNOVATE WITH RESPECT. PIONEERING COMPANIES LIKE VITA VITAE ARE ABLE TO HARNESS MODERN TECHNOLOGIES TO INNOVATE WITH THIS IDEA AT THE FORE.”